Why You Like the Wines You Like:
Changing the way the world thinks about wine.
My Book is Now on Sale!
"I am fortunate enough to have spent many hours with Tim wrestling with some of his ideas while they were still in the formative stage. It was both an exhilarating and an exhaustive experience. With a broad and deep knowledge of wine and food history as well as their complexities, he is not afraid to challenge the way things are done and to suggest alternatives. He’s not dogmatic in his beliefs, but he demands that conventional thinkers think again. The payoffs are insights that you would never have considered."
Author of The Judgment of Paris and Guide to Bargain Wines; correspondent and business editor for Time magazine
Drink the wines you love the most.
Respect the wine preferences of others.
Announcing the CWA 2016 is CANCELLED for April 9th
McClellan Conference Center, Sacramento
Research explores the factors affecting sensory perception that drive personal wine choices.
An updated, new version of an influential online survey for wine consumers is now open and the drive to get wine lovers from all across the US to partake is underway. This study is conducted in conjunction with the 8th Annual Consumer Wine Awards which is slated for April 9th, 2016, in Sacramento.